
We help ORGANISATIONS
accelerate innovation
Nouvel is a European trend, communication and innovation consultancy. We nurture the development of new products, services and business models that drive profitable growth. In the process we invent and help people be more inventive. Let us help you unlock the promise of innovation.
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Every engagement is as unique as our customer’s context. Be it vision & strategy, insights & ideas, rapid prototyping or scaling we use a variety a tools and methodologies tu develop and co-create the best approach to each challenge. Customers and people are always central to our work. The following is just a sample of the types of distinct services we excel at.
INNOVATION WORKSHOPS & BOOTCAMPS
Our tailored workshops bring your team up to speed on the latest consumer trends impacting your (and adjacent) industries. Observing and analysing how others achieve consumer engagement, we work on developing new products/services and business models. Together we transform consumer insights into concrete growth opportunities. Bootcamps are custom designed 1-3 day innovation programs in which we activate teams to design, prototype and test solutions.
Safaris
Safaris are urban learning expeditions that promote the free flow of ideas, generate insights and enable teams to collaborate on new business opportunities. Our custom designed itineraries lead teams across central and off-beat locations meeting thought leaders whilst exploring a unique blend of locations (incl. new retail concepts, culturally relevant urban developments, highly differentiated service providers). Safaris are a great way to kickoff our Innovation Workshops & Bootcamps and can be organised in any European or World capital.
Bespoke Business Intelligence
Gain global, in depth product and marketing insights through our commissioned reports. We draw on a multitude of sources (including a global network of savvy ‘scouts’) to critically observe what is happening across more than 20 industry verticals. Tailored to your specific requirements, our reports quickly provide you with an incisive snapshot of any consumer category. For you this means early access to critical product information that you can translate into competitive product/service roadmaps.
WAOUW EVENTS
Every now and again we fall in love with clients and their vision. As a result we occasionally organize events, mainly in Barcelona, a city we live and breathe. We produce events in the same way we approach any project: with a mix of rigor, imagination, ambition and humility.

Retail Safari
Across Paris for a FMCG company’s global innovation team. Over an afternoon Nouvel led a group of 30 people to experience the city’s most remarkable, innovative and surprising spaces.

Live Innovation Safari
Across Barcelona with the senior executive team of a British multinational. Nouvel designed a full day meeting with entrepreneurs, product/experience designers and incubators to get a sense of different innovation strategies, processes and environments.

Fig category report
Global qualitative market report on the emergence of figs in food and non-food categories for a German cosmetics company. Nouvel compiled a study comprising over 100 examples of applications across a variety of categories from over a dozen countries worldwide.

TREND REPORT
Nouvel's Trend Reports provide a quick analysis of key consumer trends and their impact on a company's operating and competitive enviroment.

Fundraising event
For Al Gore’s environmental campaign in Europe. Nouvel produced and coordinated all locations, F&B and logistic aspects including gala dinner and later drinks for a thirsty crowd.
Danone Worldwide - Beverages & Innovation
Learning Innovation at IESE Business School
Magnum Photos.
IESE Business School.
Wallpaper Magazine.
L Brands.
Noelia Morales
A trained lawyer Noelia has extensive international experience in marketing and product development with FMCG companies (including Chupa Chups where she developed flavours for the Japanese market). Her interest in consumer trends leads her to found Nouvel in 2004 to enable companies cope with innovation challenges and increasingly short product life cycles. Noelia also lectures and works with IESE, UAB and IED on innovation topics. She is fluent in Spanish, English, French and Portuguese.
Matthias Schneider
Matthias is a LBS alumn with a background in media and technology. He has led digital transformation and new product initiatives for large media (- he was Bloomberg’s first Head of Digital for EMEA) and has substantial experience as both intrapreneur and entrepreneur. His passion for innovation, people and technology leads him to deliver impactful corporate innovation programs drawing on years of experience with diverse methodologies and tools. Matthias has a truly global perspective but is also vested with Barcelona and Madrid’s vibrant tech and entrepreneurship ecosystem as organiser of NewCo. He is fluent in German, English, French and Spanish
